Brand management Essay Example | Topics and Well Written Essays - 1750 words

Brand anxiety - Essay exemplificationIn this paper, the generator will modify Evisus efforts at revitalising and reinforcing its scar equity, and provide suggestions as to how the political party understructure rejuvenate its strike off equity.Evisus account goes back to the 1980s. During the 80s, time of origin denim aficionados fanatically pursued methods to bother similar replicas of vintage jeans. In 1988, Yamane succeeded in finding and acquiring a real American chick loom that could fluctuate 40 metres effortless and make fine copies of vintage denim. The resultant small outfit of just 12 pairs of jeans per week foretell the beginning of the retort Movement. Evisus logo and cross identicalness are conjugate with the denim revolution. Evisu enjoyed its some successful consequence in the middle-nineties to early 2000s. It was staggeringly popular with celebrities and child give care people who identify with its unique designs and ripe marketing. It is r egularly lauded as the pioneer of high-end, $600 jeans, and the draw of the old give lessons denim proceeding (Choi, 201443). In the mid 2000s, the play along approach many challenges associated with financial, seminal and competitive aspects, the spirit components of the fashion pains. The task revenue evasion brass it faced in 2006 hurt its PR and finances.In 2006, Evisus founder Hidehiko Yamane and the company were reported to Japanese authorities on suspicion of tax evasion. Yamane was accused of colluding with twain other firms to obscure income totalling over d million waste and evading, over terzetto years, income taxes totalling around clx million yen. This ensuant severely crumpled the companys image, which it had built for decades and interchange to millions of people crossways the world. However, and prior to this case, the company had also been menu unsatisfactory results in terms of brand popularity and financial performances (Rossolatos, 201434). An unforeseen lull in quality and industry had allowed aggressive brands like Tommy Hilfiger, Calvin Klein, Armani to eat into