Target Market For Hillsborough Community College Essay

Target Market for Hillsborough Community College For Hillsborough Community College to attract the most students and achieve higher retention rates, Differentiated Marketing would be the best practice. Because Hillsborough Community College is predominantly diverse, target marketing groups should include dual-enrolled students, recent high-school graduates, young adults, and career-oriented adults seeking higher education. A smaller marketing group to consider is the mature adult over the age of 60 who are seeking recreational classes. Promotional messages should be developed to target each group in order to increase attraction and retention in each group category. The main marketing focus of HCC has been on the high school market, and not in actively recruiting the adult market (Clarus 16). Though the high school market may always display a greater percentage of students attending HCC, other marketing groups may show an improved interest if promotional messages are targeted to each group, thus increasing overall attendance. Market segmentation for Hillsborough Community College was achieved by considering the following questions: 1. Who would benefit from receiving an education? 2. Who would purchase an education from a community college? 3. What are the educational needs within the community? 4. What need can be served through Hillsborough Community College? 5. What are the financial requirements that may pose a problem for potential students? 6. How can those financialShow MoreRelatedHealth Spa6419 Words   |  26 PagesExecutive Summary SoulSpace aims to be the premier spa/salon in the Raleigh, NC area. Through a unique combination of offered services and products, they will quickly gain market share. 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